First, it’s important to make a distinction between keyword domain names versus the primary domain name you use for your existing website.
Your primary domain name is the domain that you likely already own and do business with, like yourcomapanyname.com.
Keyword domain names are additional domain names that include specific and targeted keywords to drive traffic to your primary domain.
Simply put, this tactic involves generating very targeted leads, super cheaply, using keyword domain names.
Keep in mind that this tactic doesn’t involve changing your company name or primary domain name. This tactic involves using additional domain names that you will register to drive targeted traffic to you.
You can use one additional domain name, a dozen or hundreds — the choice is yours. The underlying goal here is to drive motivated customers – people who are already looking for the products and services you offer – to your website.
How much would you pay to have a potential new customer come to your website if you knew that website visitor was already interested in your products and services?
There are five steps that I recommend when brainstorming and utilizing keyword domain names. We’ll take a closer look at each below.
We start the ball rolling on this tactic with an easy and creative exercise. We do an audit of the products and services that you offer to customers. What are the services customers buy from you? What are the products?
If your customer base is predominantly in a local geographic area, continue to add geographic markers to your list, such as “Melbourne Coffee” and “Coffee in Melbourne” and “Melbourne Coffee Shop.”
Is there something that you offer that is incredibly unique, either a product or the way you deliver that product or service?
In order for the keyword domain tactic to work best, you need to think like a customer.
Business owners tend to get very self-absorbed and think, “We’ve got this memorable business name, and a great product, and everybody will know how to find us.”
Nope, it rarely works that way. We pout ourself in the mind of a potential customer, someone who would make a great customer of yours but does not yet know of your existence. Using your existing audit list for inspiration, ask yourself what that person would type into a search engine if they were looking for the products and services that you offer.
Here’s a little trick we use to help inspire other relevant search phrases to add to your list. Head on over to Google and start typing in the first word or two of your existing phrases and take a look at what Google suggests autocompleting the search with.
Those Google suggested search phrases are popular search phrases that Google has observed. Maybe when you type “Melbourne Coffe” into Google it will autocomplete with “Melbourne Coffee Beans” and — like magic — now you have another search phrase for your list.
At this point, you should have dozens of keyword phrases related to your products and services. These are keyword phrases that you believe a potential customer might use to search or find your business.
Next, for each of the phrases, OUR LEAD GENERATION SOFTWARE will turn your domain into 80+ matching key word & keyphrase landing pages based on this specific set of criteria.
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