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What are premium domain names? |
Why purchase a premium domain name? |
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Premium domain names are high-quality domains that typically have been previously registered but are available for sale at today's market value. A domain is considered to be high quality if the name is shorter, regularly searched, closely associated to the actual service or industry, and typically is a .com, .net, or .org. Such domains are easier to spell, easier to remember, and more intuitive. It's all about first impressions. Premium domain names present your business in the best possible light, giving you a foot up on the competition by virtue of having a simple but unique & memorable premium domain name. In a cluttered and depleted domain name market, premium domains have become a powerful tool in the art of marketing a brand online. Premium domain names are generally short, easy to remember, and use a popular extension, such as .com or .net.
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The difference between a premium domain name and other marketing expenses is that you are acquiring a permanent, valuable and potentially resalable asset. A premium domain also is powerful part of building your brand, which helps customers define and recognize your business.
Why are Good Domain Names Priced High?Are they priced high? The debate about why domain names command so much value is never a debate between people who understand the value of them. Those who do not understand the premium value of domain names simply need to brush up on their understanding about the scarcity of the underlying asset value and recognize it as the capital investment it is. |
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Smart investment A marketable premium domain name not only helps build your brand, but also holds value for a potential resell. |
Better branding Premium domains provide ample opportunity to maximize branding efforts and establish an identity. |
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Better search ranking
With a premium domain name that matches popular keywords, you can experience improved search results
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Easy to remember
A memorable domain name can be a priceless tool in marketing your website, business and online identity.
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If your grandmother purchased a piece of oceanfront property 50 years ago for $20,000 and today its worth $5,000,000- would anyone question the value of the property?
No, because real estate has a tangible, and long- standing value in our society. The business of selling land has been around for nearly a millennium. The Internet is merely 15 years old. Domain names are certainly property in the online context, and many generic names are owned by astute investors who saw the future value of these properties long before it was popular to poke, tweet or surf. Just like traditional real estate, investors recognize the opportunity and purchase premium domains at the right time. Premium Domain Names are the Real Estate of the Internet!
A domain name is worth what anyone is willing to spend. Sales routinely go unreported in the millions of dollars, however most domain name re-sales occur between $5,000 to $80,000 Premium domains, category-killer domains and short-meaningful names frequently command “hundreds of thousands” or even “millions” of dollars, depend- ing on a wide range of parameters. Look past the broad value spectrum and consider how a single $10,000 domain name’s cost compares to the value proposition of traditional media.
The real question is not how much a domain name costs but how much value the right domain name can bring to your business.