There's a lot of brand value that can be derived from premium domain names.
When you have a short, simple, and straight-forward domain name, it makes it easier for your customer to remember you.
For example, www.xyzcompanysmartphonesonline.biz could be offering the same thing as www.smartphones.com is. However, the latter is a much better domain name since it's crisper, simple, and straightforward. Space Coast Domains has secured hundreds of short relevant premium domains that are for sale and used in our All Inclusive Marketing Programs. Click here to see al list of available domains
Moreover, when your users click on a domain name and land on a website that offers exactly what your domain name has promised, it increases credibility and establishes a good reputation in the industry.
In SEO, when the anchor text matches with the website address, it boosts the SEO of the page.
Anchor text is the string of words that are highlighted when they are hyperlinked to a web address. When these highlighted words match with the website's web address, search engines consider the website as authentic and credible and this, in turn, boosts SEO.
The more relevant the anchor text is to the page it is linking to, the better it is for the SEO.
An example would be, the anchor text 'sneakers store' hyperlinked to the website www.sneaker.store.
Besides, search engines do not differentiate between domain names based on their extensions. The algorithms only care about high-quality content. However, it's better to have a keyword-rich domain name than not.
Marketers across the world invest in establishing one thing for their brands - top of the mind recall. They try to coin words and establish associations that stick to the minds of their users.
A premium domain name does this rather easily.
For example, if you are an eCommerce website selling toys, www.toy.store is the perfect domain name for you. Now compare this with a domain name such as www.theonlinetoystore.com or www.buytoysonline.com.
You will obviously remember the first option in the long run because It's short, meaningful, and it's literally just two words.
The brevity of a domain name also makes it easy to communicate using online as well as offline media.
If you are looking to become a market leader and want to build authority, you can start by getting yourself a category-defining domain name with industry-specific keywords.
Think about it, a website with the domain name such as www.shoes.online or www.spices.store immediately paints a picture in the user's mind. They tend to become the go-to websites for their respective commodities.
In this manner, a premium domain establishes authority, credibility and also helps with accurate brand positioning.
Buying a domain name is all about knowing what you want for your brand and how you plan to achieve it.
Before purchasing a domain name, you need to ask yourself the following questions:
Is it easy to remember?
Is it sounding legitimate and trustworthy?
Is it helping my company stand out from the competition?
Is the domain name reflecting my company's name and business?
If your choice of domain name happens to check the above boxes, it is definitely worth paying a premium price for it.
Think of it as an investment that has guaranteed returns in the long run.
Space Coast Domains take all of this into consideration when implementing a marketing program on behalf of its clients.